Something for the Ride

Published:April 23, 2012 by Brendan Wolfe

Union Station News Stand by Ralph W. Holsinger (undated; ca. 1934). This photograph of a Charlottesville news stand carries no date, but the magazine covers suggest that it is September 1934. A black-and-white photograph, of course, does zero justice to the gorgeous design aesthetic of the era, so I’ve added a few color versions. The Vanity Fair cover by Paolo Garretto is particularly vivid; he imagined FDR‘s “highly influential Brain Trust—a group of scholars who played a major role in the development of the New Deal—as an eagle in a mortarboard, carrying Uncle Sam in its talons.” (Go here to see additional VF covers he did.) Photoplay features the Mexican screen siren Dolores del Río, while the English tennis player Frederick John Perry, winner of three consecutive Wimbledon titles (1934–1936), is on the cover of Time. (Holsinger Studio Collection, Albert and Shirley Small Special Collections Library, University of Virginia)